At a time when environmental issues were less recognised than they are today, the ephemeral nature of events long pushed organisers into a ‘throwaway’ culture for the sake of logistical simplicity. With today's growing awareness, attitudes and practices are changing. As a result, event production is becoming increasingly sustainable. Events provide an opportunity to experiment with new practices and act as a catalyst for their dissemination. By bringing together numerous professional and institutional stakeholders and the general public, they become a showcase for environmental practices that can be transferred to other activities.